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If Michael
Rennie’s research into ‘cultural capital’
of organisations for McKinsey & Company is
anything to go by it has everything to do with
it. In fact, without it, you can pretty much forget
the rest.
EQ measures emotional
response as opposed to intelligence. His research
shows that emotionally responsive management will
best serve an organisation in times of growth
and change.
Successful leadership
is founded on relational capability and adaptability,
essentially EQ not IQ. Being comfortable in saying
‘I love you’, corporately speaking.
*
At the core of EQ is the understanding
of our basic need for a safe, caring environment.
In order to be creative or even fully productive
we need to hear the message ‘We love you’.
And that, according to the research
of Aitken & Palmer, is exactly the message
that plants give.
Whether it’s in the workplace,
the hotel lobby, the office reception, the foyer
atrium or just about
anywhere your business does business, plants make
the statement that you care. **
And when it comes down to your customers’
perception of something so fundamental as your
company’s brand personality plants will align
it with the traits of sincerity, competence and
sophistication more than anything you can ever
say about it.? Because when all is said and done
actions speak louder than words.
***

References
* Michael
Rennie Presentation and EQ Summary
http://www.envirodoctor.com/main/research.asp
** Consumer
Perception of Brand Personality, Nilsson &
Bonde
http://www.envirodoctor.com/main/research.asp
*** Effects
of Plants on Perception of the Physical Environment,
Aitken & Palmer
http://www.envirodoctor.com/main/research.asp

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